Google market share of mobile search in the UK 2017-2025

Published by
Tiago Bianchi,
Jan 29, 2025

In January 2025, Google's mobile search market share in the United Kingdom was 97.55 percent. Despite the search engine remaining with a similar referral share for mobile devices throughout the years, Google's quota on desktop devices in the UK has significantly reduced during the latest analyzed month.

Search engine mobile traffic market share of Google in the United Kingdom (UK) from January 2017 to January 2025

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Release date

January 2025

Region

United Kingdom

Survey time period

January 2018 to January 2025

Special properties

mobile only; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

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Topics

Google in the United Kingdom (UK)GoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Online search market worldwideOnline search market in the United States
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